ABOUT US
The Bad Ass Coffee Company of Hawaii™, Inc., headquartered in Salt Lake City, Utah, is the premier franchise for an existing and rapidly expanding chain of gourmet coffee stores. We had our start in the beautiful state of Hawaii and we have grown to over 45 stores in home-towns and popular tourist destinations throughout the Hawaiian Islands and North America. We have new locations opening in Japan and other locations world-wide. Each of our dynamic store locations are designed exclusively with fun, excitement and our laid back “live aloha” lifestyle in mind. We provide our customers a casual, friendly, upbeat atmosphere. Consistency and quality in both our product and customer service is immediately recognized and unmistakably appreciated.
We are a well-established gourmet coffee company with over 15 years in the business, serving the highest quality gourmet coffee by the cup. We serve American-grown, Hawaiian coffee from Moloka'i, Kauai, Maui and of course our 100% Kona. Our distinctive Hawaiian Signiture blend (10% Hawaiian coffee and beans from around the world), our unique signature espresso drinks, and other related food and beverage items. Along with our liquid coffee business, we also offer our fine line of branded gourmet beans in retail bags. Our stores also carry an extremely unique line of retail merchandise including custom branded mugs, hats, T-shirts, chocolates, macadamia nuts and much more. All are graciously offered in an extraordinary tropical atmosphere that whispers Hawaii. Our distinctive vivid look, combined with our absolute commitment by every franchise to maintain the highest degree of customer service, cleanliness and excellence in products and service, make our stores extremely desirable in any location. Our coffees and product line are highly sought after, and our growing base of satisfied repeat customers continue to look for and purchase our product long after visiting one of our many franchise store locations.
The Bad Ass Coffee Company™ of Hawaii, Inc. is dedicated to providing our customers with the very best in quality customer
service, the finest gourmet coffee and coffee beverage drinks available. We are pround to serve all of this with a smile in an exciting, unique, fun, and casual Hawaiian-style atmosphere. We are committed to building the very best brand and franchise possible. Our commitment is also in servicing and supporting each of our franchise owners in co-creating, developing and maintaining the very highest standards of reliable and consistent customer service, excellence in food and beverage products. We are dedicated in delivering those quality products to our customers in our distinctive, friendly, clean, casual and comfortable “live aloha” environment.
At the Bad Ass Coffee Company™, we recognize our company is all about people and developing relationships, both with our franchise owners and our direct customers. That’s why we feel it’s vital to develop strong lines of communication and long-term relationships with our prospective franchise owners. We believe repeat business is what makes our company and brand so unique. Our key team players are incredibly important to our success as a company and our growth as a brand, so we invite you to get to know our team players better.
OUR CUSTOMERS
There is nothing more important to us than our satisfied customers. Our repeat customers are the very core of our business. At the Bad Ass Coffee Company™, we recognize that core and cater to our customer’s needs and lifestyle. Our customer base is young, young at heart, vibrant, energetic and on the move, and, most of all, they love fine, richly brewed, gourmet coffee and unique specialty coffee drinks.
Our unique stores and product line appeal to an extremely wide and diverse range of customers. This makes our target demographic very broad, which allows for a solid customer base that transcends standard generational limitations. Today’s coffee market is rapidly expanding to encompass a full spectrum of customers. The “Live Aloha” lifestyle is designed to support and attract this distinct group of “serious,” fun-loving coffee drinkers of all ages. In today's fast-paced world, we need to provide our customers with a relaxing and refreshing product and environment. One that will stimulate, as well as satisfy, their coffee drinking needs and suit their busy lifestyle. If it's a quick pick-me-up or a place to chill-out and relax, Bad Ass Coffee Company™ is the place to accommodate their needs. Our customers, like our company, have “attitude”-- a progressive attitude of living life to the fullest-- and we aim to continue to serve them to the best of our abilities every time they pay us a visit.
BAD ASS COFFEE CULTURE
Our business depends on our repeat customers and developing a solid customer base of dedicated Bad Ass Coffee drinkers. Through our uncompromising level of customer service, our fine gourmet coffee products, and our exciting visually stimulating store locations, we’ve developed the perfect context for the emergence and growth of what has come to be known as “The Bad Ass Coffee Culture.” The Bad Ass Coffee Culture is an entire way of life, experienced by everyone who steps through our doors and enjoyed by our committed core of repeat customers. It’s a growing phenomenon that takes place at every Bad Ass store location. It is defined by the comfortable relationship that exists between our Bad Ass customer service team and the faithful customers they serve. It’s an attitude that’s carried with our customers into their lives, long after they leave our stores. This is what is responsible for building our strong, highly recognized and unique brand. It’s not just a company or a brand; it’s an attitude and a way of being.
COFFEE WITH ATTITUDE
Sure, our name alone is eye-catching and a real attention-getter. Our animated donkey mascots “Jack & Slack” always the take center stage in our marketing efforts. Our stores are exciting, warm and welcoming, while the quality of our coffee products, branded merchandise and our authentic Hawaiian-style customer service makes each of our stores a welcome addition to any venue. That’s our “Aloha Spirit,” it’s alive and well at The Bad Ass Coffee Company™, we generously share it with each and every customer we serve. Ultimately, it’s our positive outlook and uncompromising attitude toward service that makes us stand out from the crowd. That’s why we say The Bad Ass Coffee Company™ is…Coffee with an Attitude!
Visit one of our store locations today and you'll see why.
